Friday, 30 January 2015

4 Trends That Will Rule B2B Marketing in 2015

Expert Author Tahir Akbar
2015 is already here and like a good businessman, it is time to put your thinking caps on and plan for what to come. If you really want this year to have a big year for your business, you have to be at the highest point of your game. This also means that you need to understand marketing predictions and must know that which trends can benefit you more. Here's our list of the four trends that are ready to make waves in this year and which you must be focused on immediately.
1. Micro-targeting
2015 will be about personalizing and customizing systems so you can go to the heart of your target demographic. It is a natural addition of the marketing mantras we have been hearing so far: "Connect with your target audience", "Have a small yet involved community ", et cetera. The time it now, time to make that community building one stride forward and break your customers into profitable subsets so you can offer niche products to all communities. You will also need a data-parsing system to have the capacity to make unique and guided conversations so that your micro targeting can work in the right way. However, if you can nail that bit, you would've hit the mother lode!
2. Marketing Automation Tools Will Change the Game
Previously, marketing direction was set by historical information. At the time when market disturbances showed up, organizations retroactively tried to catch up. Current marketing automation suites are looking to make real-time marketing real. These systems join traditional marketing exercises like CRM, content management, email marketing, search engine optimization, lead scoring and analytics into complete tools to help support reaction by conveying applicable and convenient messages to prospects.
3. Pay only for the right content platform
B2b is going the paid direction; actually it has been doing this for some time now. However, the trick this year will be to spotlight on the right channel that will work for your brand image. Facebook transformed its algorithms in 2013 with the goal that non-supported brand content appears on client's newsfeeds just 56% of the times. Different stages like LinkedIn, Twitter, and even Pinterest have begun offering supported content system. At the same time, rather than spreading yourself out excessively thin, you must focus on first recognizing the right channel to contact your intended audience and after that capitalize by using paid product placement.
4. Go beyond a mobile site
This does not only mean that you must have a mobile site. That is pass©. Brands and companies need to influence in mobile marketing in their digital media techniques. Mobile-optimized components must blend consistently with offline activities of the business, and dynamic content and configuration to offer an extremely customized mobile experience. This type of "omnichannel" marketing will help you charm with mobile users on a totally distinctive level. Micro-content is setting down deep roots, so take advantage as much as possible from it.
My name is Tahir & I work with Makesbridge.
Makesbridge offers an affordable and scalable marketing automation solution that helps businesses achieve their business and sales goals. Obtain sales and email marketing automation at one place with additional features like; tight integration with CRM, Salesforce, website analytics, SEO analysis, and integration with social apps.
The company offers FREE 30-Days Trial. With no contract or upfront cost, you can start your packages for Free. You can use Makesbridge cost calculator to analyze your need and its cost, before making a final decision.

10 Ways to Create an Effective Call to Action

Expert Author Ginger Marks
What exactly is a Call to Action? You may have heard it called by its acronym, CTA. No matter what you call it, your CTA is exactly what it implies, a specific and actionable direction given to your reader. Therefore, their purpose is to become highly-effective lead generation tools. Done well, CTAs can, and do, generate interest in your product or service. However, done wrong they will just sit there and take up valuable 'real estate'.
CTAs can be put to good use on your website, marketing materials, and even your books and eBooks. If you haven't any clue what to do to create an effective CTA start with the basics. Don't just use a garish 'click here' button; tell your reader exactly what they need to know to take the action you desire.
  1. Determine your goal. Know what it is you want your reader to do. Do you want them to sign up for your newsletter, or merely visit your website? Perhaps your goal is to get them to join your membership or coaching program. Is your goal to create brand awareness or do you want more than that? Without a clear goal it is impossible to write a compelling CTA.

  2. Know your audience. One of the most important things you absolutely must do is to know who your target audience is. When you know this information you know how to meet their needs and what you need to tell them to get them to take action. If you have several different types of groups you are reaching for, writing copy to target each group is paramount to your success. It has been said that CTAs that are targeted to your audience have a 42% greater chance of success.

  3. Decide how your CTA will be used. Where you use your CTA is as important to know up-front as what your CTA will be. Will it be used only on the web or in printed marketing material and books too? Each of these different uses will require different looks and sizes. While the web and eBooks look great at low resolution, your printed materials require a much higher resolution. Your designer will know to create what you need. All you have to do is let them know every intended use.

  4. Create an actionable path. While your goal may be to increase sales, your CTAs often are actually a set of actions rather than just one. As an example, you might have a tweet that leads your followers to your blog or website. Once on your website you could offer a free downloadable report or short eBook. Then in that report or eBook your reader would find yet another actionable step. Free trials or limited time offers are always good tools to use to incentivize your captive audience. However, you need to ensure they are interested in what you have to offer. This is why an actionable path is often the better choice when it comes to creating your CTAs.

  5. Compelling copywriting. Begin by writing down benefits that your product or service provide. Then look at the list and choose the most desirable one. Now, write your copy and then read it. At this point, don't just use it, read it, rewrite it, and do it again one more time. The tighter and clearer you can get your copy the easier it will be to attract your perfect client or customer. Also, as you are writing,keep your audience in mind. Use words and grammar that your targeted reader can clearly understand. If your audience is highly educated, such as doctors or scientists you would use more technical verbiage. On the 'converse', if they aren't as sophisticated as all that, use shorter, simpler words and phrases. Did you understand that big-word? If not, you can clearly see why not to use big words in your copywriting.

  6. Use your verbs. Verbs are critical to effective copywriting. These are the words that show action, and that is exactly what you want your reader to do; take action! So, while you want to use benefits rather than features, you also need to use active rather than passive verbiage. Action words that begin your sentences and end them are the most effective use of marketing copywriting. In music, when I sing, if I mess up in the middle nobody notices. What they do remember is the beginning and the end. Marketing copy is much like that. So, keep that in mind while you're thinking about exactly what to write.

  7. Keep on-point. Don't ramble on. Clear and concise directions produce action. Don't waste time and real estate trying to persuade your reader with excessive copy. State your purpose and then show or tell them what step(s) they need to take. In today's NOW generation you will lose them before you begin if you ramble on-and-on.

  8. By the Numbers. Don't be afraid to use numbers in your design and writing. They not only call attention to facts, but they can break up the monotony of text. While "How to" may be good, a number may be even better. As an example I could have easily titled this article "How to Create an Effective CTA" but using a number instead tells you both that this article won't waste your time and that it contains 10 tips. You could use your document's page length on your CTA button, provide a graph or chart, or even add a count-down element. (Only 3 left; 6 days til this offer ends.)

  9. Eye candy. When you begin designing your CTA, if you are using an image such as an advertisement or landing page, be sure you know what you are doing. Much of design is specific to the medium. What I mean is that where you place your design will help to determine how it will be designed. When you add a CTA to your book or eBook, don't just write out the text, make it stand out and compel your reader. Enable them to recognize that it is not just a continuation of the text. Be sure that your image, if you use one, looks clickable; if it doesn't, they won't! When your medium is digital, consider adding a link to a video about you or your product or service. If your CTA is being viewed on your reader's iPhone they may have to pay surcharges to download your video. Therefore, supplying them with a link gives them the option of viewing it at a later time, directly on your website, rather than paying those extra fees. And, sending them to your website is, most likely, exactly what you want to do. The more ways you engage your audience the higher your conversion rates will be.

  10. White space. Give your reader breathing room. Don't try to fill every space with copy. When you keep your copy clear and concise, leaving open space in your image or landing page is easy to accomplish. The goal of a CTA is to attract attention. Too often I have seen book covers and landing pages so filled with text that one quick look is all it takes for me to feel overwhelmed by the content to a point that I don't read the copy at all. I would bet you have been there, done that too. Enlarge your text, create an interesting focal point. Use colors and fonts that your target audience is drawn to and you will be a whole lot better off. Remember the old adage: Less is More!
In closing let me remind you to test and evaluate. When you take the time to evaluate your results you may find that changing an element makes a difference in your conversion rates. Sometimes this is just the placement of your CTA while other times it could be the verbiage itself that needs adjusting. Perhaps you don't need a button at all! Enlarging and enhancing key text might be all that is needed. But, how will you know if you don't test and evaluate your results?
Ginger Marks is the founder of DocUmeant, a family of publishing and design companies. She is the author of Complete Library of Entrepreneurial Wisdom; an annual edition eBook, Weird & Wacky Holiday Marketing Guide available through Amazon; Presentational Skills for the Next Generation; and also offers insight into marketing, design and publishing solutions through her ezine, Words of Wisdom, available through her websites. For more information, visit DocUmeant Designs and DocUmeant Publishing.

How to Convert More of Your Leads to Customers

Expert Author Alan S Adams
I've written before about how people who say they want more
customers focus on the wrong thing - what they actually need is more leads, and to convert those leads into customers.
So how do you increase your conversion rates? Well, you have to start by knowing your numbers. How many new leads are you actually getting? And how many of these are being converted? It's also critical that you have a sales process, so that you know exactly what your customer journey is.
You must also script each part of the process so that you don't miss out anything. This will also stop you getting tongue-tied and increase your conversion rate because you'll be able to tweak each script and see the result.
Spoiler alert here... If you ever go and see Brad Sugars at one of the free workshops he runs, he normally tells this story. He'd taken on a client who sold tyres. When he asked what his conversion rate was on the calls his sales team were getting the guy guessed at about 70%. Brad asked him to monitor it for two weeks, just to see what it actually was.
Two weeks later Brad came back and the owner was fuming - he was actually only getting 17% conversion on the calls! Brad focused on getting the sales team to work-up a simple script, something they could use when someone called such as: "before I give you a price would it be OK to ask a couple of questions?" The customers always say yes. "Can I ask what kind of driving you do? Is it long distance or short? Is it motorway or country roads? Do you have your family in the car or are you driving on your own? Do you drive fast or slow?"
At the end they'd say "Based on your driving habit the safest and most economical tyre for you would be XXXXX". "We have a space this afternoon so if you can make that we can do you a special deal of £XX". if the person couldn't make it, they'd always ask if they could hold that deal till they could get there and the salesperson would say, "of course I just need your credit card details to take the payment now".
The conversion went up to 49% using that script, there are also other things you can do. If you ever send quotes to people, send a guide on what questions they need to ask to get the best product/service you offer. Send some testimonials with it, social proofing is incredibly important in helping people making decisions, will definitely make you stand out, and might just tip them over into going with you there and then.
Good luck developing your own sales script and do let me know how much you manage to up your own conversion ratios.
A former weapons engineer and submariner with the Royal Navy, his business journey started with a degree in International Disaster Engineering and Management.
He completed a Masters in Neuro Linguistic Programming currently finishing a series of interviews with some of the UK's most super, super-successful business owners to see just what mind-set and beliefs they all have in common.
Alan hit #2 spot in Amazon with his book Survive to Thrive - Five Steps to Building Your Dream Business, you can see the book and even download the first chapter for free here:

Tuesday, 29 April 2014

Affiliate Marketing - Why Worry About the First Thing Visitors See When They Land On Your Page

Expert Author Teresa Tackett
Many affiliates feel that the more ads and banners they have stuffed on their pages, the better the odds that someone will "click" on a Google ad, or click a link that leads to a sale. It's really tempting to put all of those ads and Click Here! Buy NOW! buttons at the top of your page where they're impossible to miss, but it isn't good for your business, your visitors, or search engine ranking. Why?

It's natural that you want to make a sale quick, but this isn't the way to go about it. When a visitor arrives and finds these banners and ads, the very first impression they get is that you're trying to "sell" them. Kind of like having a used car salesman breathing down your neck, not really caring whether he helps you or not, just wanting to "make the sale." This isn't the impression you want to give your visitors, and you may just find your website dropping in the rankings if the section of your website "above the fold" is packed with affiliate links and ads. Why? Google wants to give the user the best possible experience - and a web page that screams "buy me" isn't it!
You may not know it, but Google listens to what consumers have to say. When consumers tell Google they don't like having to scroll down to the middle or bottom of the page to find content, Google listens. Their solution is to penalize websites that are packed with ads, banners and affiliate links by dropping their ranking in the search engine results. By the way, if you aren't familiar with the term "above the fold," this simply means the area of the page you can see when you land on a website, without scrolling down.
The truth is, consumers don't want to be sold to, they want to feel that it is their own decision when they make a purchase. What's the solution? To be successful in affiliate marketing, it's important that you offer value to potential customers. This value is usually in the form of content, and not just any content. Your pages should focus on your visitor's problem and provide information that helps them in some way. What you want to do with your content is to gently persuade your visitor to buy, demonstrate your knowledge and expertise, explain the benefits of the product, and even touch on the "bad" points if there are any.
There are some situations in which it would be advantageous to have ads and banners above the fold on your website. For instance, if someone were to perform a search using the phrase "buy a cheap Smartphone," they are evidently looking to buy. However, if someone searches on the phrase "how to lower high blood pressure," they are looking for information, not ads. Google doesn't mind an ad or two above the fold, but go overboard and you may just find that your rankings have slipped considerably.
When it comes to affiliate marketing, just be smart. Think how you would feel if you were the one searching for a solution to a problem and landed on your site. Put yourself in your visitor's place - would you stay and have a look around, or would you run like the devil to find a site that offered valuable information? Come across as honest, sincere and genuinely concerned about your potential customer's problem/need, and you will experience a much higher level of success with affiliate marketing.
Need more tips to propel your success? Prosper with Tess is an online marketing blog offering hundreds of tips, how-to's and resources to help you succeed. Learn how to research a niche, how to make money blogging, content marketing and more with our straight talk marketing.

3 Key Reasons to Consider Ghostwriting Services for SEO Content

Expert Author Teresa Tackett
You may have considered ghostwriting services for your SEO content writing needs, particularly if you've tried your hand at writing your own content. It isn't easy; your text must be compelling to the reader, but at the same time search engine friendly. Sure, it costs money, but consider the cost to you in terms of lost readership and possibly revenue, and it's easy to see that you're better off hiring a professional to do the job.
If you're tossing around the idea of hiring a ghostwriter for your content needs, here are 3 more reasons to consider:

1. Good content that looks professional. Regardless of the tone of your article or web page (casual, professional, humorous, etc.) your pages should be well written, easy to read and free of spelling and grammatical errors. When your pages are filled with these types of errors (or even a few), it appears unprofessional to the reader. How can they trust your product/service if it appears a third grader wrote your content?
2. You have more free time, and get more "bang" for your buck. Let's face it; writing takes a great deal of thought, time and effort. Wouldn't you rather be promoting your business in other ways, while someone you can trust handles this time-consuming task? Additionally, a single piece of content can go a long way. Put it on your website or blog, submit it as a guest post on a relevant blog, use it in an email message to your list, even compile many articles to create a short report or ebook.
3. Web ghostwriters know SEO, and how it changes. Search engines (particularly Google) constantly change the rules in regards to what you should and should not do to achieve a high ranking. SEO content writers who are skilled and on top of their business keep up with these changes, so they know how to write in accordance with the latest "rules." For instance, just a few months ago keyword density was the biggest worry of most online marketers. Today, it's quality, value and originality that gets the job done.
So, what will it be? Will you continue to spend your time attempting to write your own content, or let a skilled writer handle it for you? Considering that content is and always will be king on the internet, it's one of the best investments you can make. Ghostwriting services deliver content that YOU own, so you can use it to your greatest advantage.
Well-written content is perhaps the best investment you can make in your online business! If you're considering a ghostwriting service for your content needs, Tess Tackett delivers beyond your expectations.

Online Jobs: Options to Fit Any Style

Expert Author Lannan Nusbaum
There are many online jobs available out there and this is a simple primer to help direct you to your ideal online job. If you find something that interests you, take this as a base and seek further info. This isn't supposed to be a fully detailed doctorate paper, but rather a guide to get you started.
Virtual Assistant- If you're very good with details, organized, and can work independently then being a VA could be in your future. Virtual assistants preform a wide variety of tasks depending on what they know and can do. You don't have to be a master at all functions, just do one well and you'll be cool. You can also go solo or work with a company. There are advantages to both and I believe it comes down to your personal preference. To get started, type up a resume, add some sample work (research article, essay on abilities, etc.). Next search for virtual assistant jobs in your favorite search engine and look through the companies. Pick the one you feel the most comfortable with.

Remote Work Agreements- Working with a remote agreement means that you have a job with a company but you work from home (actually, wherever you want. It is one of the truest forms of "home office" that is out there. This can be done in accounting, medical billing, and many other jobs that don't require a physical presence in the office... and you'd still be a valued employee. The steps to this are a little more than being a virtual assistant. I will do a detailed article on the steps later but here are some things to keep in mind until then; 1) See if anyone in the company has ever done it before. 2) If someone has, interview them and find out what they did. 3) Do what they did. Duplication is amazing and simple. If more people would do it instead of complaining, the world would be a better place.
Market and Survey Researchers- If you have experience in either market research or in survey research, then you can solicit yourself out to companies and charge a fee. Most of the research capabilities that will be needed can easily be accessed using the internet on your home computer. Simply search online for job openings and find one you like, which would be one with telecommuting as part of the job description! There are also a few outsourcing website available that you can post your services on, you can also browse posted jobs and bid services.
Blogging- A blog is a personal webpage. Typically, they are used to express your opinion to the world. There are 2 main ways to make money with a blog; advertising or selling something (actually, your selling advertising space too). The big, BIG key is this: You need PEOPLE to look at your site! This is often neglected or overlooked by most people wanting to sell via a blog. It would be like opening a store on your farm, but without letting anyone you have! If you live right next to a megastore you might get some people pulling into your driveway by accident and leaving before they know what's there. BUT, If you market to people that would use your services, you will get more money. This can be done with amazing focus and doing so will get you amazing results.
If you are looking for a new online job and want assistance, Check out the resource box for Information that can change your life if you let it!
If you are looking for a new online job and want assistance, send an email to, and I'll send you a free report on how you can use a simple, proven, 3 step system on how you can get more money in your pocket while starting to finally live life the way you want it. I have a vision and a goal to help 100 people change their life for the better. How can I say this? My business is run on this principle; 1) Surround yourself with amazing people 2) Cause them to make a great deal of money 3) Don't worry about your rewards. The bottom line is I can help you no matter what industry you are in, so send an email to, and live your life!

6 Reasons To Choose A Home Based Business Lifestyle

Expert Author Sherryn McBride
A staggering 70% of all Australian small businesses are home based! That's a lot of profit making businesses choosing not to rent or buy premises. And gone are the days when people think of home based businesses as "cottage industry" or "hobby businesses." From my experience, home based operators are mostly made up of 5 styles of businesses.
  1. Start-up businesses who don't want the additional overhead costs in the early stages of their growth

  2. People intentionally capping the size of their businesses so they can fit it around their personal needs or family commitments

  3. Online businesses with online shopping carts where there is no need for a shopfront at all. Perhaps needing storage and distribution channels instead.

  4. Consultants with established client bases who generally work with clients at their premises.

  5. Service providers like lawn mowing contractors, window cleaners and mobile hairdressers who complete all their tasks at a client's premises - only needing to keep their bookwork up to date from home.
I've canvassed a lot of home based business operators over the years I have been a small business owner, and these I hear are the 6 most popular reasons that business owners choose a home office set up:
1 Flexibility
There is no-one dictating the time the doors will be unlocked at a commercial premise, and if you plan to play golf every Wednesday, then your diary is full on Wednesdays.
2 Family friendly
Many home based business owners organise their working week around school and family activities, so it poses no child care logistics and explanations for getting in to work late on any given day.
3 Controlling your own destiny
There is no boss to answer to, no routine in particular to escape and no hard and fast rules of corporate life to adhere to.
4 Autonomy
Many home based business owners have told me the flexibility to change their core business to suit their clients' needs keeps them interested and engaged. Plus you can morph your capabilities into new markets quite quickly if the economic climate changes or you choose to branch out more.
5 Choice of client
It is very cathartic to sack a client you find difficult to work with, and it is often the client whose expectations are unreasonable. Instead of being locked into nurturing company accounts, you can "choose your own adventure".
6 The uniform
How do you want to present yourself to the business world? If it pleases you not to be suited up then that is your decision to make. On the flipside if you are not meeting clients, then you choose how casual you dress for the day - any day not just Fridays.
Of course all of these choices can become your downfall if you don't exercise discipline, plan your time, network to source clients, form alliances and joint ventures where appropriate and complete work to the satisfaction of your customers. So... what works perfectly for some can be the reason another goes out of business.
If you are contemplating a home based business, think carefully if you will manage the isolation and the self-discipline that goes along with the lifestyle. Personally I love it!
Listed among 20 Australian entrepreneurial women, Sherryn McBride is a freelance marketer, workshop trainer, industry speaker and ebook writer. Her knowledge is drawn from 25 years managing state branches for national corporations before hanging out her shingle Marketing Talk to work with SMEs. Grab the free resources and register for her marketing tips newsletter at, and remember that "every day you delay your marketing is a gift to your competition".

Change Your Mind - Change Your World

Expert Author James Hobart
Familiar with the old cliché' "If you Keep on doing what you've always done, you will keep on getting what you've always gotten."
It is so true when you evaluate the content. By nature we are creatures of habit and we become very comfortable with the status quo, called the Comfort Zone.
From much research on the subject, it has become obvious that the hardest thing to do as a human being is to change. The key reason is a term calledhomeostasis.
The dictionary defines homeostasis as the tendency of a system, especially the physiological system of higher animals, to maintain internal stability, owing to the coordinated response of its parts to any situation or stimulus that would tend to disturb its normal condition or function.
In other words, humans don't like change and the longer one goes through life, the harder it becomes. It is stated in current psychology books that by the time a baby is three to four years old, their basic long term system is already in place when it comes to their Beliefs, Values and Emotions. So when people are asked to change or even when they determine that change is needed, it is very seldom an overnight switch from one behavior to the next.
The mind and brain need to hear, see or feel something at least twenty one times before creating a trigger which allows further changes to the basic mind map. That is why you see weight loss programs, workout programs etc., requiring at least a three week time frame to start moving you in a new direction.
Keep in mind that if you are one of those individuals that has applied the earlier cliché' and expects a different result for the same action, Albert Einstein would beg to differ with you. He actually said that anyone repeating the same task with the same steps over and over again and expecting a different result should be classified as insane.
Bottom line, In order for things to be different - we have to create real change and be responsible for change in our life. Change always starts internally and then expands into our outside world. Remember that thoughts become things and twenty one times later, we have set a trigger in motion that will allow more change to that specific area.
In order for change to happen there are five things that have to align before we see and feel the result of our commitment to the process of change.
The first criteria critical for the other four to follow is You must want to make the change. This is critical to understand, as all decision making is internal. No one can make decisions for you once you have reached the age of adulthood and I'll go one step further and say that even kids beyond the age of reason know that they can make their own decisions. No one can make you do anything that you don't want to happen. You may be in need of additional income, but until you make up your mind to start the process and are willing to commit the time necessary, it will not result in what you expected. This is where change starts. Without your internal voice moving you into a decision, the world can push, prod, and try to get you to make the decision, but ultimately your internal conversation will always bring you back to that state of homeostasis we spoke about earlier.
Once you have made the decision to do something different, the next criteria is You must know how to make the change. Today this step is a lot easier to take care of, as we have an unlimited supply of information, called the Internet. At one time if you were looking for additional information on any subject, the library was the answer, as this is where all the books were stored with their reams of information. Today the Internet affords us the ability to search for anything and in the process, receive reams of websites and information on any given subject.
You still have to go through the motions, but the point is made that information is available. Look at internet marketing. Today you can find many avenues of thought on any given subject: lead generation, websites, landing pages, blogs, etc. that will get you to criteria number three. I will make the point that even though the information is there for the taking and sharing, many people fall out at this step, as it requires time and effort.
The next criteria is You must have the opportunity to make the change. I always make it a point when speaking to audiences that we have 86,400 opportunities per day to create positive change, That is the number of seconds in the day. In other words, every second there is an opportunity presenting itself to us. We just don't look at time that way, but at the end of the day, opportunities abound. The problem in making them happen is a combination of the criteria we are covering. There are literally so many opportunities online today, that it would be physically impossible to list them all. Find one that makes sense to you and go through all the requested motions that are requested of you. Follow the game plan.
One of the strongest criteria necessary to create change is number four; You must have the disposition to make change. This one was determined early on, as your disposition is closely tied to your attitude. Is your attitude positive or negative? Do you see a half filled clear glass as half full or half empty? It makes a huge difference, as the person seeing the glass as half full, more than likely is more positive than the one seeing the glass as half empty.
We wired the basic foundation of how our attitude developed as we progressed through life in our earlier toddler years. I stated earlier that by the time we are three to four years old, we already have this important protocol in place. Hopefully you reading this text are one of the positive thinkers out there, but if not, this is an area that can be re-programmed through hard work and dedication.
I have worked with professional sales people for most of my life and can tell you the huge difference in the thinking and results of the positive mindset versus the one that is continually griping about themselves, their lack of money, their inability to make friends, etc. Good sales people started out with a fairly balanced set of values and see optimism in many things in life. They will all tell you how much easier it is to get results when the other party sees them for who they are, positive individuals offering the sale, but also the support needed to drive the opportunity forward.
Last, but not least, we have the final criteria for creating change in our life, You must have the willingness to do whatever it takes to make the change. This is where your discipline and commitment come into play. Without a clear path and a plan to an end result, you will fall prey to the old cliché', "Fail to Plan, Plan to Fail."
Obstacles are part of the life plan. The Road of Life is not a straight road. It is filled with potholes, construction zones, detours and things to get in your way. Your attitude will play a big part in this, as it has to be positive enough to keep you on the path to success in whatever area you are working on. If obstacles present themselves, go around them, over them, through them. Don't let any obstacle get in the way of your pursuit of success and happiness.
It is clear that we have to utilize all five of these criteria in order to truly see the positive effects of change in our lives. Leave any of them out and you will have poor to no results. The power of the mind is misunderstood and without any training on how to re-program old files as I call them, we are left to wonder why things didn't go the way we thought they would. Keep in mind the basics of what I have shared. It all starts within before it manifests itself on the outside.
If you understood the term homeostasis, you now realize how hard it is to create positive change without a solid game plan and strategy. By nature we don't like change.
In sales and marketing, where we are responsible for eliciting behavior from others, it is imperative to be the role model of a positive mindset. If we are not in that positive state, how can we expect the other side of the equation to listen and follow our direction. Keep in mind that you seldom get a second chance to make a first impression. If they see you as less then positive, they are not listening to what you have to offer and in the process lose their focus and commitment.
"If you want anything in your life to be different, than change must occur."
James Hobart, an industry leader in the Professional Beauty Industry for more than 40 years at every level, has certification in hypnotherapy. His insight and experience have helped many companies with their growth over the years. Today James is a proud member of the Six Figure Mentors.

Sunday, 27 April 2014

What You Can Do With a $500 Online Advertising Budget

Caesar Chu and his team
$500 may seem light for an online advertising budget, but in my experience a little digital spend goes a long way if you know where to look.

Many people immediately start burning online advertising dollars on pay per click search ads or display networks, but the knowledge required for proper optimization and bidding on these platforms makes it a difficult solution on a tight budget. Plus, once your money runs out, the advertisements disappear.  If I had $500 to spend on advertising my product I would focus instead on the following three strategies.

High-Quality Photos

Hire a photographer to take some great product and lifestyle photos. High-quality photos are not just a vital asset for your website design, they play a key part in any future digital collateral you create to promote your brand.

This doesn't have to be Ansel Adams, just someone good enough to make your product look attractive. Remember, an iPhone photo just won't cut it. You could find a friend who's really good with a camera or look for hobbyists and freelancers on places like TaskRabbit or Craigslist for $100 to $300.

Infiltrate a Relevant Marketplace

Find a marketplace that fits your product and create a listing. Look for both large and small opportunities. Start with the Amazons and Etsys and work your way down to niche online marketplaces like Fancy or Touch of Modern. These companies invest heavily in the things you can’t afford with a $500 online advertising budget, so you can leverage their big budgets to generate awareness of your products to a new audience.

Essentially, this is all free advertising. The cost here is usually around 20% to 60% of your gross revenue, but only after someone purchases your product in the marketplace. Any sales represent business you wouldn’t have found without the marketplace, and once someone has purchased your product you have a great opportunity to build a relationship and future purchases.

Influencer Giveaways

Allocate freebies to relevant bloggers and tastemakers with decent followings in order to gain low-cost buzz around your offerings. It’s important to find influencers related to your niche, so you don’t necessarily want to give a tech blogger some free artisan candles (unless that’s something they love and write about). You may already have some tastemakers in mind, but if not, start googling topics related to your product and see who ranks. Check their Facebook and Twitter pages to gauge the value of an endorsement. The larger the following, the bigger the network effect (their followers sharing the original endorsement) which can push your message to an even larger audience.

The total cost of this strategy is up to you and dependent on your own production expenses and the number of freebies you send out. Regardless of the budget slice this consumes, it’s a cost-effective way for a captive audience to discover your product.

Saturday, 26 April 2014

5 Steps to Market Your Business Page on Facebook

Market Your Business on Facebook
Before you start marketing on Facebook, think about your marketing goals. Do you want people to buy a t-shirt from your brick and mortar store? Looking to help people discover your photography business for the first time? Or just purchase some of your custom jewelry online?

Once you’ve set these goals you can use Facebook Pages to reach the audience you need to achieve them.  Here are the 5 things you need to do to get started.
1. Create a Page

Pages are what companies, non-profits, and public figures use for their presence on Facebook. It's free and fast to set one up and it creates an instant presence on desktop, mobile, and tablet. Facebook recently announced a new, more streamlined look for Pages so it's easier for visitors to find what they're looking for about your business.

2. Invite People to Connect

It's not about the number of people who like your Page, but that your business Page is connected with the right people. Invite friends who'll be interested in your Page, or upload your customer email list to send an email letting people know about your Facebook content. You can do all of this from the Build Audience section at the top of your Page.

3. Post Compelling Content

Compelling content can take many forms. Tell your story through product photos or share links to upcoming sales and relevant industry articles. Reach more of the people you care about by boosting your posts. You can also get inspiration from other businesses like yours here.

4. Measure

Check out Page Insights to see what kind of people connect and engage with your Page. Is it mostly men? Women between the ages of 18 and 24? Do posts with photos perform better than text-only updates? You can answer these types of questions from the Insights tab at the top of your Page.

5. Download the Pages Manager App

If you own a business you’re going to be busy.  If you find yourself away from the computer and need to make an update, the Pages Manager app can help you manage your Page on the go. You can publish content, edit your Page, boost posts, and view Page insights straight from your phone. Get it in the iTunes Storeor Google Play Store.