Tuesday, 29 April 2014

Affiliate Marketing - Why Worry About the First Thing Visitors See When They Land On Your Page

Expert Author Teresa Tackett
Many affiliates feel that the more ads and banners they have stuffed on their pages, the better the odds that someone will "click" on a Google ad, or click a link that leads to a sale. It's really tempting to put all of those ads and Click Here! Buy NOW! buttons at the top of your page where they're impossible to miss, but it isn't good for your business, your visitors, or search engine ranking. Why?

It's natural that you want to make a sale quick, but this isn't the way to go about it. When a visitor arrives and finds these banners and ads, the very first impression they get is that you're trying to "sell" them. Kind of like having a used car salesman breathing down your neck, not really caring whether he helps you or not, just wanting to "make the sale." This isn't the impression you want to give your visitors, and you may just find your website dropping in the rankings if the section of your website "above the fold" is packed with affiliate links and ads. Why? Google wants to give the user the best possible experience - and a web page that screams "buy me" isn't it!
You may not know it, but Google listens to what consumers have to say. When consumers tell Google they don't like having to scroll down to the middle or bottom of the page to find content, Google listens. Their solution is to penalize websites that are packed with ads, banners and affiliate links by dropping their ranking in the search engine results. By the way, if you aren't familiar with the term "above the fold," this simply means the area of the page you can see when you land on a website, without scrolling down.
The truth is, consumers don't want to be sold to, they want to feel that it is their own decision when they make a purchase. What's the solution? To be successful in affiliate marketing, it's important that you offer value to potential customers. This value is usually in the form of content, and not just any content. Your pages should focus on your visitor's problem and provide information that helps them in some way. What you want to do with your content is to gently persuade your visitor to buy, demonstrate your knowledge and expertise, explain the benefits of the product, and even touch on the "bad" points if there are any.
There are some situations in which it would be advantageous to have ads and banners above the fold on your website. For instance, if someone were to perform a search using the phrase "buy a cheap Smartphone," they are evidently looking to buy. However, if someone searches on the phrase "how to lower high blood pressure," they are looking for information, not ads. Google doesn't mind an ad or two above the fold, but go overboard and you may just find that your rankings have slipped considerably.
When it comes to affiliate marketing, just be smart. Think how you would feel if you were the one searching for a solution to a problem and landed on your site. Put yourself in your visitor's place - would you stay and have a look around, or would you run like the devil to find a site that offered valuable information? Come across as honest, sincere and genuinely concerned about your potential customer's problem/need, and you will experience a much higher level of success with affiliate marketing.
Need more tips to propel your success? Prosper with Tess is an online marketing blog offering hundreds of tips, how-to's and resources to help you succeed. Learn how to research a niche, how to make money blogging, content marketing and more with our straight talk marketing.

3 Key Reasons to Consider Ghostwriting Services for SEO Content

Expert Author Teresa Tackett
You may have considered ghostwriting services for your SEO content writing needs, particularly if you've tried your hand at writing your own content. It isn't easy; your text must be compelling to the reader, but at the same time search engine friendly. Sure, it costs money, but consider the cost to you in terms of lost readership and possibly revenue, and it's easy to see that you're better off hiring a professional to do the job.
If you're tossing around the idea of hiring a ghostwriter for your content needs, here are 3 more reasons to consider:

1. Good content that looks professional. Regardless of the tone of your article or web page (casual, professional, humorous, etc.) your pages should be well written, easy to read and free of spelling and grammatical errors. When your pages are filled with these types of errors (or even a few), it appears unprofessional to the reader. How can they trust your product/service if it appears a third grader wrote your content?
2. You have more free time, and get more "bang" for your buck. Let's face it; writing takes a great deal of thought, time and effort. Wouldn't you rather be promoting your business in other ways, while someone you can trust handles this time-consuming task? Additionally, a single piece of content can go a long way. Put it on your website or blog, submit it as a guest post on a relevant blog, use it in an email message to your list, even compile many articles to create a short report or ebook.
3. Web ghostwriters know SEO, and how it changes. Search engines (particularly Google) constantly change the rules in regards to what you should and should not do to achieve a high ranking. SEO content writers who are skilled and on top of their business keep up with these changes, so they know how to write in accordance with the latest "rules." For instance, just a few months ago keyword density was the biggest worry of most online marketers. Today, it's quality, value and originality that gets the job done.
So, what will it be? Will you continue to spend your time attempting to write your own content, or let a skilled writer handle it for you? Considering that content is and always will be king on the internet, it's one of the best investments you can make. Ghostwriting services deliver content that YOU own, so you can use it to your greatest advantage.
Well-written content is perhaps the best investment you can make in your online business! If you're considering a ghostwriting service for your content needs, Tess Tackett delivers beyond your expectations.

Online Jobs: Options to Fit Any Style

Expert Author Lannan Nusbaum
There are many online jobs available out there and this is a simple primer to help direct you to your ideal online job. If you find something that interests you, take this as a base and seek further info. This isn't supposed to be a fully detailed doctorate paper, but rather a guide to get you started.
Virtual Assistant- If you're very good with details, organized, and can work independently then being a VA could be in your future. Virtual assistants preform a wide variety of tasks depending on what they know and can do. You don't have to be a master at all functions, just do one well and you'll be cool. You can also go solo or work with a company. There are advantages to both and I believe it comes down to your personal preference. To get started, type up a resume, add some sample work (research article, essay on abilities, etc.). Next search for virtual assistant jobs in your favorite search engine and look through the companies. Pick the one you feel the most comfortable with.

Remote Work Agreements- Working with a remote agreement means that you have a job with a company but you work from home (actually, wherever you want. It is one of the truest forms of "home office" that is out there. This can be done in accounting, medical billing, and many other jobs that don't require a physical presence in the office... and you'd still be a valued employee. The steps to this are a little more than being a virtual assistant. I will do a detailed article on the steps later but here are some things to keep in mind until then; 1) See if anyone in the company has ever done it before. 2) If someone has, interview them and find out what they did. 3) Do what they did. Duplication is amazing and simple. If more people would do it instead of complaining, the world would be a better place.
Market and Survey Researchers- If you have experience in either market research or in survey research, then you can solicit yourself out to companies and charge a fee. Most of the research capabilities that will be needed can easily be accessed using the internet on your home computer. Simply search online for job openings and find one you like, which would be one with telecommuting as part of the job description! There are also a few outsourcing website available that you can post your services on, you can also browse posted jobs and bid services.
Blogging- A blog is a personal webpage. Typically, they are used to express your opinion to the world. There are 2 main ways to make money with a blog; advertising or selling something (actually, your selling advertising space too). The big, BIG key is this: You need PEOPLE to look at your site! This is often neglected or overlooked by most people wanting to sell via a blog. It would be like opening a store on your farm, but without letting anyone you have! If you live right next to a megastore you might get some people pulling into your driveway by accident and leaving before they know what's there. BUT, If you market to people that would use your services, you will get more money. This can be done with amazing focus and doing so will get you amazing results.
If you are looking for a new online job and want assistance, Check out the resource box for Information that can change your life if you let it!
If you are looking for a new online job and want assistance, send an email to 10k-month@aweber.com, and I'll send you a free report on how you can use a simple, proven, 3 step system on how you can get more money in your pocket while starting to finally live life the way you want it. I have a vision and a goal to help 100 people change their life for the better. How can I say this? My business is run on this principle; 1) Surround yourself with amazing people 2) Cause them to make a great deal of money 3) Don't worry about your rewards. The bottom line is I can help you no matter what industry you are in, so send an email to 10k-month@aweber.com, and live your life!

6 Reasons To Choose A Home Based Business Lifestyle

Expert Author Sherryn McBride
A staggering 70% of all Australian small businesses are home based! That's a lot of profit making businesses choosing not to rent or buy premises. And gone are the days when people think of home based businesses as "cottage industry" or "hobby businesses." From my experience, home based operators are mostly made up of 5 styles of businesses.
  1. Start-up businesses who don't want the additional overhead costs in the early stages of their growth

  2. People intentionally capping the size of their businesses so they can fit it around their personal needs or family commitments

  3. Online businesses with online shopping carts where there is no need for a shopfront at all. Perhaps needing storage and distribution channels instead.

  4. Consultants with established client bases who generally work with clients at their premises.

  5. Service providers like lawn mowing contractors, window cleaners and mobile hairdressers who complete all their tasks at a client's premises - only needing to keep their bookwork up to date from home.
I've canvassed a lot of home based business operators over the years I have been a small business owner, and these I hear are the 6 most popular reasons that business owners choose a home office set up:
1 Flexibility
There is no-one dictating the time the doors will be unlocked at a commercial premise, and if you plan to play golf every Wednesday, then your diary is full on Wednesdays.
2 Family friendly
Many home based business owners organise their working week around school and family activities, so it poses no child care logistics and explanations for getting in to work late on any given day.
3 Controlling your own destiny
There is no boss to answer to, no routine in particular to escape and no hard and fast rules of corporate life to adhere to.
4 Autonomy
Many home based business owners have told me the flexibility to change their core business to suit their clients' needs keeps them interested and engaged. Plus you can morph your capabilities into new markets quite quickly if the economic climate changes or you choose to branch out more.
5 Choice of client
It is very cathartic to sack a client you find difficult to work with, and it is often the client whose expectations are unreasonable. Instead of being locked into nurturing company accounts, you can "choose your own adventure".
6 The uniform
How do you want to present yourself to the business world? If it pleases you not to be suited up then that is your decision to make. On the flipside if you are not meeting clients, then you choose how casual you dress for the day - any day not just Fridays.
Of course all of these choices can become your downfall if you don't exercise discipline, plan your time, network to source clients, form alliances and joint ventures where appropriate and complete work to the satisfaction of your customers. So... what works perfectly for some can be the reason another goes out of business.
If you are contemplating a home based business, think carefully if you will manage the isolation and the self-discipline that goes along with the lifestyle. Personally I love it!
Listed among 20 Australian entrepreneurial women, Sherryn McBride is a freelance marketer, workshop trainer, industry speaker and ebook writer. Her knowledge is drawn from 25 years managing state branches for national corporations before hanging out her shingle Marketing Talk to work with SMEs. Grab the free resources and register for her marketing tips newsletter at http://www.marketingtalk.com.au, and remember that "every day you delay your marketing is a gift to your competition".

Change Your Mind - Change Your World

Expert Author James Hobart
Familiar with the old cliché' "If you Keep on doing what you've always done, you will keep on getting what you've always gotten."
It is so true when you evaluate the content. By nature we are creatures of habit and we become very comfortable with the status quo, called the Comfort Zone.
From much research on the subject, it has become obvious that the hardest thing to do as a human being is to change. The key reason is a term calledhomeostasis.
The dictionary defines homeostasis as the tendency of a system, especially the physiological system of higher animals, to maintain internal stability, owing to the coordinated response of its parts to any situation or stimulus that would tend to disturb its normal condition or function.
In other words, humans don't like change and the longer one goes through life, the harder it becomes. It is stated in current psychology books that by the time a baby is three to four years old, their basic long term system is already in place when it comes to their Beliefs, Values and Emotions. So when people are asked to change or even when they determine that change is needed, it is very seldom an overnight switch from one behavior to the next.
The mind and brain need to hear, see or feel something at least twenty one times before creating a trigger which allows further changes to the basic mind map. That is why you see weight loss programs, workout programs etc., requiring at least a three week time frame to start moving you in a new direction.
Keep in mind that if you are one of those individuals that has applied the earlier cliché' and expects a different result for the same action, Albert Einstein would beg to differ with you. He actually said that anyone repeating the same task with the same steps over and over again and expecting a different result should be classified as insane.
Bottom line, In order for things to be different - we have to create real change and be responsible for change in our life. Change always starts internally and then expands into our outside world. Remember that thoughts become things and twenty one times later, we have set a trigger in motion that will allow more change to that specific area.
In order for change to happen there are five things that have to align before we see and feel the result of our commitment to the process of change.
The first criteria critical for the other four to follow is You must want to make the change. This is critical to understand, as all decision making is internal. No one can make decisions for you once you have reached the age of adulthood and I'll go one step further and say that even kids beyond the age of reason know that they can make their own decisions. No one can make you do anything that you don't want to happen. You may be in need of additional income, but until you make up your mind to start the process and are willing to commit the time necessary, it will not result in what you expected. This is where change starts. Without your internal voice moving you into a decision, the world can push, prod, and try to get you to make the decision, but ultimately your internal conversation will always bring you back to that state of homeostasis we spoke about earlier.
Once you have made the decision to do something different, the next criteria is You must know how to make the change. Today this step is a lot easier to take care of, as we have an unlimited supply of information, called the Internet. At one time if you were looking for additional information on any subject, the library was the answer, as this is where all the books were stored with their reams of information. Today the Internet affords us the ability to search for anything and in the process, receive reams of websites and information on any given subject.
You still have to go through the motions, but the point is made that information is available. Look at internet marketing. Today you can find many avenues of thought on any given subject: lead generation, websites, landing pages, blogs, etc. that will get you to criteria number three. I will make the point that even though the information is there for the taking and sharing, many people fall out at this step, as it requires time and effort.
The next criteria is You must have the opportunity to make the change. I always make it a point when speaking to audiences that we have 86,400 opportunities per day to create positive change, That is the number of seconds in the day. In other words, every second there is an opportunity presenting itself to us. We just don't look at time that way, but at the end of the day, opportunities abound. The problem in making them happen is a combination of the criteria we are covering. There are literally so many opportunities online today, that it would be physically impossible to list them all. Find one that makes sense to you and go through all the requested motions that are requested of you. Follow the game plan.
One of the strongest criteria necessary to create change is number four; You must have the disposition to make change. This one was determined early on, as your disposition is closely tied to your attitude. Is your attitude positive or negative? Do you see a half filled clear glass as half full or half empty? It makes a huge difference, as the person seeing the glass as half full, more than likely is more positive than the one seeing the glass as half empty.
We wired the basic foundation of how our attitude developed as we progressed through life in our earlier toddler years. I stated earlier that by the time we are three to four years old, we already have this important protocol in place. Hopefully you reading this text are one of the positive thinkers out there, but if not, this is an area that can be re-programmed through hard work and dedication.
I have worked with professional sales people for most of my life and can tell you the huge difference in the thinking and results of the positive mindset versus the one that is continually griping about themselves, their lack of money, their inability to make friends, etc. Good sales people started out with a fairly balanced set of values and see optimism in many things in life. They will all tell you how much easier it is to get results when the other party sees them for who they are, positive individuals offering the sale, but also the support needed to drive the opportunity forward.
Last, but not least, we have the final criteria for creating change in our life, You must have the willingness to do whatever it takes to make the change. This is where your discipline and commitment come into play. Without a clear path and a plan to an end result, you will fall prey to the old cliché', "Fail to Plan, Plan to Fail."
Obstacles are part of the life plan. The Road of Life is not a straight road. It is filled with potholes, construction zones, detours and things to get in your way. Your attitude will play a big part in this, as it has to be positive enough to keep you on the path to success in whatever area you are working on. If obstacles present themselves, go around them, over them, through them. Don't let any obstacle get in the way of your pursuit of success and happiness.
It is clear that we have to utilize all five of these criteria in order to truly see the positive effects of change in our lives. Leave any of them out and you will have poor to no results. The power of the mind is misunderstood and without any training on how to re-program old files as I call them, we are left to wonder why things didn't go the way we thought they would. Keep in mind the basics of what I have shared. It all starts within before it manifests itself on the outside.
If you understood the term homeostasis, you now realize how hard it is to create positive change without a solid game plan and strategy. By nature we don't like change.
In sales and marketing, where we are responsible for eliciting behavior from others, it is imperative to be the role model of a positive mindset. If we are not in that positive state, how can we expect the other side of the equation to listen and follow our direction. Keep in mind that you seldom get a second chance to make a first impression. If they see you as less then positive, they are not listening to what you have to offer and in the process lose their focus and commitment.
"If you want anything in your life to be different, than change must occur."
James Hobart, an industry leader in the Professional Beauty Industry for more than 40 years at every level, has certification in hypnotherapy. His insight and experience have helped many companies with their growth over the years. Today James is a proud member of the Six Figure Mentors.

Sunday, 27 April 2014

What You Can Do With a $500 Online Advertising Budget

Caesar Chu and his team
$500 may seem light for an online advertising budget, but in my experience a little digital spend goes a long way if you know where to look.

Many people immediately start burning online advertising dollars on pay per click search ads or display networks, but the knowledge required for proper optimization and bidding on these platforms makes it a difficult solution on a tight budget. Plus, once your money runs out, the advertisements disappear.  If I had $500 to spend on advertising my product I would focus instead on the following three strategies.

High-Quality Photos

Hire a photographer to take some great product and lifestyle photos. High-quality photos are not just a vital asset for your website design, they play a key part in any future digital collateral you create to promote your brand.

This doesn't have to be Ansel Adams, just someone good enough to make your product look attractive. Remember, an iPhone photo just won't cut it. You could find a friend who's really good with a camera or look for hobbyists and freelancers on places like TaskRabbit or Craigslist for $100 to $300.

Infiltrate a Relevant Marketplace

Find a marketplace that fits your product and create a listing. Look for both large and small opportunities. Start with the Amazons and Etsys and work your way down to niche online marketplaces like Fancy or Touch of Modern. These companies invest heavily in the things you can’t afford with a $500 online advertising budget, so you can leverage their big budgets to generate awareness of your products to a new audience.

Essentially, this is all free advertising. The cost here is usually around 20% to 60% of your gross revenue, but only after someone purchases your product in the marketplace. Any sales represent business you wouldn’t have found without the marketplace, and once someone has purchased your product you have a great opportunity to build a relationship and future purchases.

Influencer Giveaways

Allocate freebies to relevant bloggers and tastemakers with decent followings in order to gain low-cost buzz around your offerings. It’s important to find influencers related to your niche, so you don’t necessarily want to give a tech blogger some free artisan candles (unless that’s something they love and write about). You may already have some tastemakers in mind, but if not, start googling topics related to your product and see who ranks. Check their Facebook and Twitter pages to gauge the value of an endorsement. The larger the following, the bigger the network effect (their followers sharing the original endorsement) which can push your message to an even larger audience.

The total cost of this strategy is up to you and dependent on your own production expenses and the number of freebies you send out. Regardless of the budget slice this consumes, it’s a cost-effective way for a captive audience to discover your product.

Saturday, 26 April 2014

5 Steps to Market Your Business Page on Facebook

Market Your Business on Facebook
Before you start marketing on Facebook, think about your marketing goals. Do you want people to buy a t-shirt from your brick and mortar store? Looking to help people discover your photography business for the first time? Or just purchase some of your custom jewelry online?

Once you’ve set these goals you can use Facebook Pages to reach the audience you need to achieve them.  Here are the 5 things you need to do to get started.
1. Create a Page

Pages are what companies, non-profits, and public figures use for their presence on Facebook. It's free and fast to set one up and it creates an instant presence on desktop, mobile, and tablet. Facebook recently announced a new, more streamlined look for Pages so it's easier for visitors to find what they're looking for about your business.

2. Invite People to Connect

It's not about the number of people who like your Page, but that your business Page is connected with the right people. Invite friends who'll be interested in your Page, or upload your customer email list to send an email letting people know about your Facebook content. You can do all of this from the Build Audience section at the top of your Page.

3. Post Compelling Content

Compelling content can take many forms. Tell your story through product photos or share links to upcoming sales and relevant industry articles. Reach more of the people you care about by boosting your posts. You can also get inspiration from other businesses like yours here.

4. Measure

Check out Page Insights to see what kind of people connect and engage with your Page. Is it mostly men? Women between the ages of 18 and 24? Do posts with photos perform better than text-only updates? You can answer these types of questions from the Insights tab at the top of your Page.

5. Download the Pages Manager App

If you own a business you’re going to be busy.  If you find yourself away from the computer and need to make an update, the Pages Manager app can help you manage your Page on the go. You can publish content, edit your Page, boost posts, and view Page insights straight from your phone. Get it in the iTunes Storeor Google Play Store.

How To Start a Business — This Weekend!

Rachel Hofstetter

While I was interviewing dozens of top food entrepreneurs for my book, Cooking Up a Business, I was struck with an aha moment: Anyone can start a business. In fact, I took this to heart so much that I then started my own business, guesterly.

Starting a business isn’t just for the guy with the Harvard MBA, or the woman who won the biggest bake-off in the world. If you have the passion and dedication, you can start your own business, too—and you can even get it started this weekend. Here’s my five step plan for kicking off your dream. Set aside a weekend—I challenge you to set aside this weekend—and make it happen.

Friday night: Tell friends and family you’re starting NOW

If you have the idea, the passion, the will, and you’re thinking about it day after day…this is the time to do it. You are never too old or too young—in my book I profile people who started their business at every age, from 21 to 55. It helps to be living in a golden age of technology, because the internet makes information so easily accessible. The number one regret of entrepreneurs? They wish they’d started earlier, instead of thinking about their idea for years. Sound like you? Tell some friends so you have accountability, then jump in!

Saturday morning: Think of the big time

One of the biggest lessons from Cooking Up a Business is this: Pick a product that makes your life easy as your business grows. Whether it’s food, consumer goods, services, or software, some ideas are going to be much easier to do on a large scale. For example, Alex and Maddy of Love Grown Foods originally wanted to sell fresh pesto—but they found that while it was easy to make for a dinner party of 10, it’s exponentially more difficult to make 50+ batches at once. Make your life easy from the beginning by picking a product that is easy to do on a large scale, even if you never expect to get there. In Love Grown’s case, it was non-perishable granola (that’s now sold in 8,000+ stores across the country).

Saturday afternoon: Test test test!

Whether it’s food, software, content, anything—the most important thing you can do next is have people test your first attempts at your product or idea. For example, take that granola you just whipped up to your friends, and let their uncensored opinions run wild. Is it too crunchy? Too sweet? How much would they pay for it if they saw it at the supermarket? Another example would be to create a survey online and have your Facebook friends give their opinions on your new idea for a blog.

Sunday morning: Brand it

Next up: begin to think about branding. What does your brand stand for? How would you describe it if it was a person? What’s your mission? Come up with a name (test it, too!), and give yourself an identity—even if you don’t plan on making your business a big thing. It’ll make you seem legitimate, help boost sales, and provide a roadmap for everything to come.

Sunday afternoon: Get an online presence

Last up on your weekend homework: your online identity. Create your website (this is where I love tools like Weebly) and sign up for your social media accounts. And at 5pm Sunday, it’s time for a high-five… you have a business that’s ready to take off. Write down five steps you can do next weekend—and then relax!

Thursday, 17 April 2014

New Home Based Jobs - 3 Unforeseen Pitfalls

Expert Author Wally Kassebaum
Are you new to the home based business arena or are you seeking other ways to work from home? In either case, there are three pitfalls around which you should navigate in any venture. Let's take a quick look.
New Home Based Jobs- To Buy or Not To Buy
You likely know that there are many choices in the home based business arena, but what you may not know is that many companies require you to buy inventory upfront to start your business. The cosmetics, jewelry, and some food businesses are a good example. Little parties are thrown so that prospective customers can try on the jewelry, test the cosmetics, or taste the food before they buy.
Here's the rub for me. It is not uncommon for these industries to require you to purchase a set amount of inventory up front each month. You are forced to buy something when you haven't sold it or perhaps haven't even set you next party.
The products may be great, but you need to know what is coming out of your pocket before you can run your business. My preference is that of running a home based business without the inventory costs and headaches. No inventory means no money out of your pocket.
New Home Based Jobs- To Pay or Not To Pay?
Some home business ventures require upfront money to get started, and not in the form of inventory. Before you sign any agreements make sure you understand any upfront costs required to join the business. Also, check for whether these are paid yearly or just a one-time fee which gives you access to information to run your company.
Truthfully, I am not against a reasonable fee. First, a company is in business to make money and has to recoup some of its investments somehow. But secondly, if you are not willing to invest even a small amount, then there is no value placed on the company. In other words, you will treat your business as a cheap stick of gum; when it looses its taste, you spit it out and try something different. However, invest in your business and you will treat it like an investment and do what it takes to grow it.
If you do not have the wisdom to analyze whether this new business is worth the investment, ask friends who are. That in itself shows wisdom as my friend Solomon said years ago.
New Home Based Jobs- Home Alone or Teamwork
One of the key elements to success is having teamwork that makes the dream work. Only engage with a business where individuals help to train and support you. In fact, you want a team that will teach you what I call "ARC."
  • Automate
  • Replicate
  • Communicate
These elements help you to grow your business efficiently and to build a strong team yourself. As your support network helps you, you learn to help others.
Want help to avoid the pitfalls of a new home based business? CLICK HERE NOW. Did you know that Bill Gates recently predicted the nextBillion Dollar Industry? If you would like to know which industry Bill predicted, click Please Tell Me.
Wally Kassebaum is an author and professional consultant in the energy, accounting and small business sectors.

How To Quickly Grow A Home-Based Business

Expert Author Sarah Short
You know the kind of woman I'm talking about; not only is her home immaculate and her children impeccably turned out, but she has recently started working in direct sales ("so I don't have to go back to work and leave my children in day care") and she is flying! How does she manage it? How does she bring herself to get out there, day after day, selling her wares and do it so well?
Well, I'm not much use on the tidy home, but my children are pretty cool (my advice; never, ever issue idle threats - it isn't the severity of the punishment, it is the certainty that get's 'em to behave!) and I know why that woman is selling like mad and you're not. It's her mindset that has clinched it for her.
Groan! I hear you say, but hear me out. The only difference between her and everyone else is that her goal has real pulling power for her. She doesn't have a Plan B, because she knows that the Plan B means that she doesn't believe in her Plan A - and she does. Her goal is fixed in her mind and she can see how her life is going to be when she achieves it. She can picture the team members in her 'downline', she knows how many of them there are and when she will add them. She is on a mission.
We all start like that. We all start new ventures on fire and we are unstoppable. Then, life kicks in and we start to avoid doing the things that we know we need to do to sell more of our stuff - because let's face it, the only way to grow a small business is to sell more stuff. That avoidance behaviour is also called procrastination and boy-oh-boy are we good at it.
But... What if you didn't allow yourself to get sidetracked? What if you made your goal SO strong, with such massive pulling power, that every time you were tempted to procrastinate, you could pull yourself back to the task in hand - selling your stuff.
To quickly grow your business, make no mistake, you need to sell more of your stuff. So, get over your fear of selling. Get over that fear, stand tall, shoulders back and get selling. If that woman can do it so can you!
Learning to sell your stuff, in the real world, rather than online, can change your whole life. It can mean that you can contribute to your household budget in a meaningful way and still stay at home to raise your family.
I offer a weekly newsletter, full of hints and tips on selling your stuff. Visit me at my website to find out more.